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Singer and actor Choi Siwon looked dashing in Zegna. Rising star, actor Kim Seonho was spotted wearing Valentino for a magazine editorial. While K-drama king Lee Min Ho posed in a FENDI look to promote the brand’s recent Fall-Winter 2021 men’s fashion show.
All of them are influential figures in the Korean entertainment sphere and showing strong influence towards their global fan bases. Especially, with the booming of K-drama and K-pop around the world in the past decade, despite the language differences, luxury fashion brands have shown high interest in working together with South Korean stars to promote.
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Just like Lee Min Ho – Siwon updated his Instagram feed with the star wearing a look from ZEGNA to promote the brand’s latest fashion show. Siwon has been wearing ZEGNA quite often, proving his commitment to the Italian menswear brand.
While rising star Kim Seonho, who gained worldwide popularity from his work in “STARTUP,” was photographed wearing a look from VALENTINO for DAZED KOREA magazine. Lying on the floor, the handsome actor looked very relaxed wearing the printed shirt.
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As the popularity and influence of K-drama and K-pop only getting stronger and stronger over the years, it has become very significant for luxury fashion brands to identify suitable figures to work together. As for the fans, looking at their favorite stars wearing such luxurious brands will add admiration towards these famous faces (and a trigger for shopping the brands, too – of course).
