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For Kim Jones’ debut ready-to-wear collection for the house, FENDI introduces the FENDI First: an iconic new chapter in accessories that draws on the house’s heritage while evolving it into the future.

Reimagining the form of a cantilevered heel first presented in Spring/Summer 2000, for the new season, an architectural mule adopts an inverted FENDI “F” as its very foundation – an homage to the house’s instinctive alignment of form and function. Balancing graphic minimalism and refined luxury, the shoe is realized in a range of fabrics from glossy leather to clouds of fluffy shearling or rose-tinted mink, each elevated by a golden metallic heel.


The FENDI First bag translates the concept into a covetable new accessory, tilting the house monogram into the frame of a soft clutch. Distinct yet discreet, it explores the off-kilter irreverence of the brand through the lens of modernity. Appearing in myriad variations – formed from soft nappa leather, python, fur, shearling and Karligraphy-monogrammed flannel – it is available in two sizes: medium, designed to fit the everyday essential, and small. Each is equipped with a detachable, adjustable shoulder strap, ensuring a wealth of wearability.


Through a series of must-have accessories, FENDI First succinctly reflects Jones’ vision for the house: entirely contemporary but conceived in tribute to its storied history and savoir-faire. This is extraordinary Italian elegance, as seen from a new perspective.

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