FENDI will present its Men’s Spring/Summer 2024 collection in Florence on the occasion of Pitti Immagine Uomo n.104 (13 -16 June 2023), with a special fashion show scheduled for late afternoon of June 15 in the unique and recently inaugurated FENDI Factory, the new pole of excellence located in the heart of Tuscany’s countryside in Capannuccia.
Set in the rolling hills of Tuscany, FENDI Factory opened in December 2022, designed by Piuarch, the Milan-based architecture studio in league with Fendi’s in-house specialist architecture department. The 14,000 square metre factory also boasts a substantial garden, designed alongside landscape architect Antonio Perazzi.
“I am thrilled that the next Men’s Show will take place in such a special location to me, the pulsing heart of Fendi, a place symbolic of creation, where development, innovation, craftsmanship training and production are reunited under the same roof,” says Silvia Venturini Fendi, FENDI Artistic Director of Accessories and Menswear. “It will be such a unique occasion to see our products take life exactly where our Artisans make them, letting them take centre stage on that day.”
