On October 3, 2024, Tory Burch hosted a highly-anticipated in-store cocktail event at the Plaza Senayan boutique to celebrate the launch of its Fall-Winter 2024 collection, as well as to commemorate Tory Burch’s 10th anniversary in Indonesia.
The boutique was originally opened in 2014 and recently revamped in 2023. To celebrate this special occasion, an exclusive evening gathered a distinguished guest list, including Indonesian actresses Beby Tsabina, Natasha Wilona, Tantri Namirah, and Shannon Hartono (Executive Vice President of Time International).
We were also honoured to have Thomas Vallat (Senior Tory Burch Wholesale Director APAC) and Tetsuya Koizumi (Director of Plaza Senayan), who were in attendance.
Moreover, to mark this special milestone, exclusive pieces from the Fall 2024 collection—the T Monogram Utility Bucket and Crescent Bag—are available for purchase only at Tory Burch Plaza Senayan from September 30 to October 20, 2024.
Also, this celebration features the large immersive projection mapping installation located at the Plaza Senayan Fountain Area. Visitors can marvel at stunning T Monogram sculptures in cream, complete with the iconic Tory Burch wordmark logo. The video mapping will enchant guests with visuals of white clouds against a blue sky, creating a dreamlike atmosphere.
As for the new Fall 2024 collection, it showcased Tory Burch’s signature approach to construction, with architectural shapes engineered from the inside out.
Raw-cut, heat-sealed seams added dimension without adding weight, contrasting precise blazers and squared-off skirts with more feminine, flowing dresses. Materials featured an eclectic mix, from faux croc and calf hair to paper leather and frayed wool, embodying both refinement and a touch of undone elegance.
Click here to discover more about Tory Burch’s latest collections.
