CREATIVITY NEVER STOPS. REAL COMPLETES VIRTUAL AND VICEVERSA.

“There’s a time for everything. This is the time to think differently about the next future”, says Gildo Zegna, CEO of the Ermenegildo Zegna Group.

At Zegna we have decided not to do a fashion show this season and have instead conceived a digital format allowing anyone, everywhere in the world, to experience the emotion of the new Ermenegildo Zegna XXX Summer 2021 collection with the same strength.

The beauty of fashion lives in its creativity. And creativity never stops. The difficult moment we are experiencing must be seen as an inspiration to change the parameters and at the same time as an opportunity to share what we do, the collections we design, in a different way. The exclusive use of digital has become more important than ever.

“I have always wanted to use alternative formats to communicate my creative process to an even wider audience. The idea that this season I will present the collection with a digital tool gives me great energy and freedom of thought because I can finally enter directly into people’s place,” affirms Alessandro Sartori, Artistic Director of the Ermenegildo Zegna Group.

We would like to generate a real experiential dimension with the aim of continuing to bring to public attention the style and innovation of Ermenegildo Zegna, which this year celebrates its 110 years of history.

An authentic, unique history, always marked by passion and beauty.