This emotional journey is a key moment to convey our singularity and express the CHANEL DNA.

These 2024 new creations continue to enhance our high level of creativity and feed our watch universe. At CHANEL, creation is at the center of everything, from the idea of time imagined by Arnaud Chastaingt, Director of the CHANEL Watchmaking Creation Studio, to the design supported by the utmost excellence in terms of craftmanship and technical excellence.

This year, the CHANEL booth revolves around an impressive golden needle, reflecting the shape of the sundial, who embodies the House’s vision: between elegance and expertise. Echoing the Capsule Collection dedicated to Couture, origins of the House, it showcases one of the main elements that make the link between the Couture universe and time: the sewing needle reflecting the dial’s hand. A true Couture tool characterized both by its elegance and its timeless line, positioning CHANEL as a master of time, using couture to create time.