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CELINE by Hedi Slimane might not be everyone’s cup of tea, but one thing is for sure, the French brand has been a strong influence in the youth culture for the past two years. With its rocking roll edge, vintage charm, and street style appeal, CELINE is spotted worn by hundreds of young famous faces, from Hailey Bieber, Kaia Gerber, to the brand’s global ambassador, Lalisa Manoban from BLACKPINK.
From choosing Lisa as the brand’s only global ambassador and then dressing many k-pop stars in their appearances, CELINE by Hedi Slimane gains a new angle in re-introducing the brand to a fresh new market. It definitely feels younger, dynamic, and more urban in a sense.
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From the male department, CELINE by Hedi Slimane is not lacking male celebs supporters. From Justin Bieber, Timothy Chalament, The Weeknd to Mino from the group Winner – these young and accomplished individuals only emphasize the brand’s updated signature – the cool kids.
Of course, in the time when almost everyone can be found on social media, working with these individuals with strong social media presence (Lisa Manoban from BLACKPINK who easily brings around 50.000 likes on each post, compared to others) really help to boost the awareness of the brand to the targeted audience.
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