Chopard Jakarta

Chopard Jakarta

For Immediate Release

A Fresh New Look

Chopard, the world-renowned family-owned brand for exquisite timepieces and legendary jewellery creations, takes great pleasure in announcing the opening of its flagship boutique at Plaza Indonesia, in partnership with the leading luxury retailer, Time International.

Slated to open at the end of February 2016, the 82 square-meter boutiques is designed by respected French architect, Thierry Despont. Every detail of the new corner was imagined by Caroline Scheufele, Co-President and Artistic Director of Chopard, who wanted it to feel like a jewel box. “We want to encourage our customers to discover the many facets in the world of Chopard.”

Thierry Despont injected this commission with unprecedented impact by creating a spectacular emporium where the drama of fine art of watch-making is cast onto the world stage.

The interior décor has a modern look that still evokes a comfortable, townhouse atmosphere with defined areas for the high-end men watches L.U.C and iconic ladies’ collections allow for both privacy and casual browsing. Chopard’s new look as an elegant, sensuous, and thoroughly contemporary destination denotes that it is a place to be, and not merely a place to shop. General Manager of Chopard Asia, Catherine Rodrigues-Ang, adds “Indonesia has always been a key market that has a lot of potentials; the consumer awareness of global luxury brands is soaring, and this is an opportunity for us to bring our foothold in Indonesia to another level – by opening a boutique in one of the luxurious shopping malls in Jakarta to cater to the growing demands of the clients.”

“We are proud to present Indonesia’s first exclusive Chopard flagship boutique. Our purpose is to bring the experience of Chopard’s fascinating collections as close as possible to our customers,” said Time International’s President & CEO, Irwan Danny Mussry.

The watches and jewellery meticulously handcrafted and designed by Chopard are built upon more than 150 years of excellent craftsmanship, a perennial fascination with modern technology, and a singular devotion to the world of art. Signature collections such as Happy Diamonds, Happy Sport and Mille Miglia have been featured in every critical fashion book in Indonesia and around the globe. Now, these renowned collections will take up residence in the new flagship boutique at Plaza Indonesia.

Chopard Boutique Opens in Plaza Indonesia Jakarta

All Chopard boutiques and corners present the same corporate identity: a very warm, traditional, and cosy feeling with landmarks such as wooden floors and panels, and a fireplace. The exciting new concept combines modern, sleek lines and retains, the “feel” of the Chopard boutiques and critical features such as the luscious velvet and wooden panels, enabling customers to experience the new impression in the world of Chopard.