FENDI is pleased to announce Song Yuqi, Chinese singer and member of K-POP girl group (G)I-DLE, as its new China Brand Ambassador.
A talented performer and a passionate fashion lover, Song Yuqi made her debut in Korea in 2018 and is now the star of various variety shows and programs. Her outstanding talent and unique personality have gained a large following worldwide.
The appointment as China Brand Ambassador consolidates Song Yuqi’s relationship with FENDI. Starting from June 2021, Song attend several FENDI events, among which the launch of the FENDI Summer 2021 Capsule ft. FF Vertigo at the exclusive pop-up store and FENDI CAFFE at the atrium of Shanghai iAPM, and the FENDI Neon party in Chengdu in July 2021.
In February 2023, she was invited to attend the FENDI Women’s Fall/Winter 2023-24 Fashion Show in Milan. In March of the same year, she attended the opening event of FENDI Qingdao Hisense Plaza. During the years, she has been featured various times on stages and magazine covers wearing FENDI’s most iconic ready-to-wear looks and bags.
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By appointing Song Yuqi as new China Brand Ambassador, FENDI intends to infuse new vitality into the House with her audacity and rebelliousness, which perfectly match FENDI’s constant will for innovation and desire to go beyond boundaries.
