FENDI hosted the Spring/Summer 2023 Collection Launch at their Plaza Indonesia boutique. Held on April 12, the event was attended by KOLs Tantri Namirah and Shanna Benjamin, media friends, and customers.
It was an intimate celebration which brought more excitement from FENDI while still maintaining its brand positioning and brand image. All guests got the chance to get digital illustrations created by Fion Anggioni.
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For the Spring/Summer 2023 collection, Kim Jones develops the codes he has established during his tenure at the brand, while drawing upon FENDI’s history and evolving its distinct language for now. Through his fresh perspective, the past becomes the future: Karl Lagerfeld’s work, from 1996 to 2002, offers the starting point for a collection that appears distinctly contemporary.
It’s about continuity. I am interested in looking at things that Karl has done, and seeing how we can develop them – both visually and technically. -Kim Jones
Minimalism is seen in the garments’ construction, in the silhouettes that are relaxed, fluid and clean, combined
with deconstructed and sporty shapes. FENDI’s dualism is expressed through the combination of super sporty and dressy creations, where technical meshes meet gabardine and satin.
Discover more about the collection here.
