timeinternational-develop

+62 811 1919 0038 | Monday – Friday 8.30 am – 5.30 pm

Seoul, South Korea – Jennie from BLACKPINK never ceases to amaze us with her fashion style. She had, once again, stunned us by showing up in a CHANEL ensemble while attending the Coco Crush pop-up in Seoul, South Korea, earlier this month.

She sported an all-black look, looking both sexy and elegant with braids, a see-through dress, and stockings. However, there was one thing that truly captured our attention: her necklace. And it is not only a necklace; it is a watch necklace. It is the PREMIÈRE SOUND watch, CHANEL’s latest chic innovation.

The PREMIÈRE SOUND watch is a long sautoir necklace featuring a watch and wired headphones, an enhanced interpretation of the PREMIÈRE ÉDITION ORIGINALE watch. The original CHANEL PREMIÈRE watch, which was created in 1987, combines the House’s icons – an octagonal case inspired by the stopper of the No. 5 perfume bottle, a flexible bracelet as a nod to the chained shoulder strap of the House’s iconic bag.

Now, the bracelet transforms into a necklace that connects to a smartphone (iPhone or Android) or any audio device with a single click. Its headphones are equipped with a microphone and a remote control to adjust the volume, control audio and video playback and receive phone calls.

Coupled with state-of-the-art audio technology, the headphones are precisely designed to provide high-quality sound, ensuring a pure immersive listening experience and benefit from passive sound insulation cancelling external noise interference.

The elegant, innovative, and luxurious invention, merged with Jennie’s edgy coolness, created a unique, contemporary flair. If PREMIÈRE SOUND captures your fancy, fret not—it will be launched in September 2024. Click here for more information.

Facebook
Twitter
LinkedIn

RELATED ARTICLES

BE THE FIRST TO KNOW!

Lorem Ipsum is simply dummy text of the printing and typesetting industry.

Please enable JavaScript in your browser to complete this form.