Seoul, South Korea – Jennie from BLACKPINK never ceases to amaze us with her fashion style. She had, once again, stunned us by showing up in a CHANEL ensemble while attending the Coco Crush pop-up in Seoul, South Korea, earlier this month.
She sported an all-black look, looking both sexy and elegant with braids, a see-through dress, and stockings. However, there was one thing that truly captured our attention: her necklace. And it is not only a necklace; it is a watch necklace. It is the PREMIÈRE SOUND watch, CHANEL’s latest chic innovation.
The PREMIÈRE SOUND watch is a long sautoir necklace featuring a watch and wired headphones, an enhanced interpretation of the PREMIÈRE ÉDITION ORIGINALE watch. The original CHANEL PREMIÈRE watch, which was created in 1987, combines the House’s icons – an octagonal case inspired by the stopper of the No. 5 perfume bottle, a flexible bracelet as a nod to the chained shoulder strap of the House’s iconic bag.
Now, the bracelet transforms into a necklace that connects to a smartphone (iPhone or Android) or any audio device with a single click. Its headphones are equipped with a microphone and a remote control to adjust the volume, control audio and video playback and receive phone calls.
Coupled with state-of-the-art audio technology, the headphones are precisely designed to provide high-quality sound, ensuring a pure immersive listening experience and benefit from passive sound insulation cancelling external noise interference.
The elegant, innovative, and luxurious invention, merged with Jennie’s edgy coolness, created a unique, contemporary flair. If PREMIÈRE SOUND captures your fancy, fret not—it will be launched in September 2024. Click here for more information.
