Exactly a year after she promoted the CELINE 16 bag by Hedi Slimane, Lisa from BLACKPINK was recently announced as the first global ambassador for the French fashion house, CELINE. What made Hedi Slimane and CELINE choose the Thai artist?
The rise of BLACKPINK
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It only took Lisa and BLACKPINK four years to more or less conquer the world. Since debuting in 2016, Lisa and the group have steadily made people crave for more BLACKPINK contents – in whatever forms. Songs, music videos, YouTube series, reality shows, advertisings, you name it. They are the first Korean girl group to perform at Coachella and have billions of views on their YouTube channel.
Social media power
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Along with the group’s increasing global popularity, everything about them made people noticed. Consequently, not surprising if each of BLACKPINK has strong followings on social media. For Lisa alone, she currently sits with almost 40 million followers on Instagram. The most followed K-pop artist on Instagram, and she’s not even Korean.
Lisa’s versatility
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Over the years, Lisa has proven that fashion brands love her. She is a fashion chameleon. Whatever wardrobe – feminine or tomboy, hairstyle or hair colors, singing, rapping, let alone dancing – which is what she’s universally famous of, she can do it.
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Handpicked by Hedi Slimane
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By the time Lisa was promoting the CELINE 16 bag in 2018, BLACKPINK was already huge, but they haven’t even touched Coachella, and Lisa’s appearances during Paris Fashion Week haven’t caused a meltdown. Meaning Hedi Slimane already knew that her popularity will be bigger than ever. Let alone, Lisa was the first three celebs to promote Hedi Slimane’s first bag for CELINE – with Angelina Jolie and Lady Gaga in her company. That alone deserves a bragging right.
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Continued collaboration
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And exactly a year after Lisa was posting herself with CELINE 16 bag, the French fashion house announced that they will be continuing the collaboration with Lisa through her appointment as the new CELINE global ambassador. A confirmation that Lisa is a bonafide fashion icon, as CELINE called her ‘a multitalented artist’ – something her legions of fans would agree to. “It’s truly an honour and pleasure to be able to work with Hedi as CELINE’s first ambassador,” Lisa said in her official press statement.
A huge role, because with this appointment Lisa is the first-ever K-pop star to represent CELINE and also the first-ever personality chosen by Hedi Slimane to be an ambassador for CELINE.
