Oasi Zegna is the home of our values. In the 1930’s, our founder Ermenegildo Zegna built a road stretching across 44.5 kilometres to link Oasi Zegna. This road, the 232, is our inspiration. It continues to guide everything we do, including the new ZEGNA 232 brand values campaign which introduces the 232 as our family of visionaries, connected by a shared set of principles and a progressive vision for the future.

For its introductory season, the 232 brand values campaign includes musician Marracash, actor Isaac Hempstead Wright and movement director Yagamoto, who are united in their courage to set new directions and lead change. Possessing outwardly positive confidence, these visionaries challenge conventions and dare to make bold choices that establish a new path forward for them and for others to follow.

The 232 are celebrated by ZEGNA by acknowledging that the journey is more important than the destination: these passionate people are engaged in the present, embracing an attitude that is
conscious, curious, and empathetic. ZEGNA shares their personal stories and viewpoints to illuminate the beauty that is found when we move through life with intention and are deliberately driven by a strong sense of purpose.

Marking a new era, the 232 have been showcased in candid film moments that shine a spotlight on their dynamic personalities and sense of style. They are captured in Artistic Director Alessandro Sartori’s reimagined wardrobe envisioned for personal expression and freedom of movement. The campaign also features the new iconic ZEGNA 232 brand mark, a graphic representation of the road and a powerful symbol charting our journey forward, as ZEGNA comes together with our community of visionaries to honour A Path Worth Taking.