April 17th 2025, Geneva, Switzerland – Maison Piaget is pleased to announce that Korean actress Gianna Jun officially joins the Maison as Global Ambassador. Just like Ella Richards, Lee-Junho or Apo Nattawin, Gianna Jun is now embracing the glittering aura of the iconic Piaget Society. “We are thrilled and honored to now have the very talented Gianna Jun by our sides and for our new icon, Sixtie, to benefit from her impressive aura”, said Benjamin Comar, CEO of Piaget. “Discovering the depths of the archive at Piaget, all the different ways to craft the watches and jewellery with passion and care has been an honor for me. I’m proud to be a part of it today”, added Gianna Jun.
With the launch of the 21st Century Collection in Basel in 1969, Piaget joined the 1960s and 70s cultural revolution, finding new relevance, new informality for the jewellery watch in a fast-changing modern world. Just as fashion was searching for a new expression of freedom and femininity in a youth-fuelled society, Yves Piaget gathered a new crowd, a new social order made of the glittering international circle of artists, musicians, models, actors, fashion designers. A new hedonistic lifestyle where the Piaget clients became Yves Piaget’s friends and vice and versa. Among them, Andy Warhol, Elizabeth Taylor, Brooke Shields, Roger Moore or Ursula Andress.
Today, Piaget ignites the same spark for a new generation. Following in the footsteps of this legendary crowd, Gianna Jun embodies today the Maison’s creative force and play of shapes and forms. Among the Maisons’ exceptional latest creations, oscillating between exceptional watchmaking expertise and gold craftmanship, Piaget introduced a brand new jewellery watch at Watches and Wonders, named Sixtie. The Sixtie watch features a distinctive trapeze shaped design, reinterpreting the bold and glamorous style of the late 1960s with a modern twist, in a series of wristwatches and a new Swinging Sautoir elevating the design with a new white opal dial. After discovering the stunning creations at the biggest fair in the world earlier this month, actress Gianna Jun proudly wears the distinctive trapeze shape with a Sixtie timepiece and a knot Swinging Sautoir under the lens of photographer Ben Hassett. A new campaign for a new era rekindling the past for the present.
