Japanese celebrities attended the opening of FENDI Selleria pop-up store in Shibuya.
During the event, FENDI Factory artisans demonstrated the heritage technique to the guests, including FENDI Ambassador Ren Meguro, TWICE’s Mina, Sano Hayato, Nozomi Sasaki, Dori Sakurada, and more.
The Guests:
Ren Meguro & Silvia Fenturini Fendi (Artistic Director of Menswear and Accessories)
Mina
Dori Sakurada
Nozomi Sasaki
Sano Hayato
About FENDI Selleria
In 1925, Adele Casagrande and her husband Edoardo Fendi opened the first Fendi boutique on via del Plebiscito in Rome. It was there that #FendiSelleria stitching was born – taught to the couple by the Eternal City’s master saddlers.
Nearly a century later, FENDI Factory artisans still perform Selleria entirely by hand, this season tracing the iconic silhouettes of the iconic Peekaboo and the Baguette in a bold colour palette.
The final detail, the symbol of a piece made by hand. Each of the Maison’s icons made using the FENDI Selleria technique is completed with a sterling silver tag engraved with a unique serial number.
Click here to get your FENDI Selleria.
