Presented for the first time at the Spring-Summer 2022 Ready-to-Wear show, the CHANEL 22 bag, the House’s new emblematic design, is revealed in a campaign directed by the duo Inez & Vinoodh.

This campaign features four icons of their generation, Lily-Rose Depp, Margaret Qualley, Whitney Peak and JENNIE, in four different settings: Los Angeles, Palm Springs, New York and Seoul. Each one evolving in her own daily life, within a setting that reveals all the facets of their personality.

Four atmospheres and their main characters that culminate in four films, guided by a single idea: to dive into the lives of these muses while reflecting the zeitgeist.

Codes associated with pop culture, cinema and TV series are also invited to the party. With a specific partner of choice: the CHANEL 22 bag.