Ready for an unforgettable summer, the campaign for the CHANEL COCO BEACH 2024 collection is like a series of postcards from a sun-kissed voyage. Shot by Cass Bird, the photographs feature model Olivia Vinten alongside rocks, fishermen’s houses, colourful cabins and little motorboats, or alternately diving into a turquoise swimming pool. The sunny and joyously rhythmic campaign film further extends this invitation to escape. Evoking the very essence of the CHANEL COCO BEACH collection, these images celebrate the spirit of vacationing and Gabrielle Chanel’s own love of the seaside.
This summer’s all-essential swimsuit is glamorous, golden and asymmetric, embellished with a jewel fastening at the back. On a poppier note, it is reinvented as a stripy version in a nod to the sailor tops worn by Gabrielle Chanel. With a pastel strapless swimsuit worn under matching denim shorts, a peach and coral bikini, a jumpsuit with fine vertical stripes and a coated canvas parka for a casual allure, the House’s emblematic two tone is adapted for the summer season. Black and white appears as a black zip-up jacket and white openwork cotton jersey shorts. But also, black and pink on dark trousers whose braces sit elegantly over a striped bikini top. Hoop earrings, necklaces and cuff bracelets with big gold double Cs add a splash of sophistication. Accessories, including big striped beach towels, a woven raffia-effect tote bag, a denim belt bag and a large yellow terry beach bag worn over the shoulder, are all complemented with XL pastel-hued rectangular sunglasses… ideal for making the most of summer’s delights.
Reflecting a summery state of mind and art de vivre, the campaign for the CHANEL COCO BEACH 2024 collection is both elegant and insouciant.
The collection will be launched at the Chanel boutique in Plaza Indonesia on July 4th, 2024.
