Jakarta, 20 August 2019 – The Time Place, the finest timepiece boutique celebrating the human spirit since 1999, marks its 20th anniversary this year with “Journey of Time”, a celebration that the company will be sharing with its principals, customers, partners and friends. To commemorate this auspicious occasion, four of the world’s most distinguished watch brands – Audemars Piguet, Breitling, Chopard and Zenith – will be presenting special edition watches for Indonesia.
Renowned as the country’s leading retailer of luxury timepieces, The Time Place was launched in 1999 at its first home in Plaza Senayan, where it offered a limited array of timepieces. With a novel multi-brand concept, The Time Place initially served as a showroom for the distinguished brands distributed by the wholesale company, Time International, led by Irwan Danny Mussry, “At that time, the traditional retailers were very focused on sales. The idea for The Time Place came about when we saw an opportunity to provide customers with more than just a sales pitch. We wanted to provide awareness about the brands and the watches, we wanted to set a precedent that others could follow,” says the President and CEO of Time International. This realisation led the company to shift its focus from wholesale to retail.
With this change, a suitable name was required to identify this new retail undertaking. The Time Place is the result of research conducted by a branding consultant at the time. Symbolising what sets the boutique apart, The Time Place is the ultimate place to get everything its clients may want, “We identified that customers wanted value, knowledge about the watches and a wide selection to choose from. The Time Place is THE place where they could get all these and more. We don’t just sell watches, we provide clients with value, knowledge and choice, hence our tagline,” says Shannon Hartono, Time International Vice President.
From its unveiling, The Time Place has extended quality service to its clients while also providing them with the right environment where they could shop for the latest luxury timepieces in comfort. As the business grew, the company also developed fruitful relationships with the world’s largest luxury watch brands. Starting out with just five brands, including Gucci, Cartier and TAG Heuer, The Time Place earned the confidence of other established watch manufactures and grew to what it is today. It is now a trusted representative of the finest names in luxury watches.
From just one boutique in Plaza Senayan, The Time Place now has a total of four boutiques, with additional branches in Plaza Indonesia (2001) in Jakarta, Tunjungan Plaza IV (2004) in Surabaya and the latest one in Pacific Place (2010), Jakarta. “Through the years, we have successfully developed lasting relationships with our clients. This is only possible because we do our jobs with full integrity and we put the needs of our customers first,” adds Irwan Danny Mussry.
Along with valuing clients as well as the brands it represents, The Time Place has also set itself apart by catering to the market’s need for information, “One of the ways we were able to differentiate The Time Place from other traditional retail shops was that we recognised early on that the customers were interested in learning more information about the watches we had on offer. They wanted to find out about the history of the brands, the technical specifications behind each watch. And we addressed this by producing a quarterly catalogue, which has now evolved into The Time Place magazine,” adds Shannon Hartono.
In conjunction with the values of The Time Place, in 2015, the “My Finest Hour” campaign was launched. With the aim of celebrating the precious moments of life through a series of commercial and editorial photo shoots featured in The Time Place magazine, The Time Place professionally produces curated stories for the campaign which features accomplished individuals and valued customers, as they reveal the myriad ways they make the most of their time. For 2019, a new assembly of esteemed personalities will share their insights and will be featured in the magazine.
Now on its 20th year, The Time Place continues its journey with more than 20 luxury watch brands in its ever growing brand portfolio. As a highlight of “Journey of Time”, Audemars Piguet, Breitling, Chopard and Zenith are releasing special edition timepieces for Indonesia.
Audemars Piguet highlights the Royal Oak Perpetual Calendar in platinum, complete with a platinum bracelet. Featuring a pink gold-toned dial with “Grand Tapisserie” pattern and rhodium-toned inner bezel, it has a 40-hour power reserve. For The Time Place’s 20th anniversary, the timepiece features a special engraving – The Time Place 20 years – on its oscillating weight. This special watch is available in a very limited 20-piece offering.
Breitling renders its Breitling Emergency Indonesia Edition timepiece in black titanium with red accents especially for Indonesia. With a built-in dual frequency personal locator beacon, the watch provides the wearer with all-terrain safety wherever s/he is in the world. Ultra-light and sturdy, the Emergency Indonesia Edition is powered by the Breitling Calibre 76, officially chronometer-certified by the COSC.
Chopard presents the L.U.C Perpetual Twin – Indonesia edition in 18-carat ethical rose gold. With a gold-toned dial, blue perpetual calendar counters, and a blue alligator leather strap, the timepiece is powered by the L.U.C 96.22-L mechanical movement. What sets the watch apart is its exhibition case back which features a map of Indonesia. This watch is a 10-piece limited edition.
Zenith, on the other hand, unveils a 20-piece limited edition of the Defy El Primero 21 Indonesia model. With an openworked dial, the titanium timepiece is powered by the El Primero 9004. The Defy El Primero 21 is available with a red rubber strap with white stitching. A second strap is available in textured black rubber. An etching of the Borobudur Temple in Yogyakarta adorns the sapphire crystal case back.
The Time Place’s “Journey of Time” will culminate with a special event in November. To discover more about the glorious two decades of The Time Place, please visit www.thetimeplace.co.id/20th-anniversary.
For further information, please contact:
Time International
Illona Vania | Corporate Marketing
