Black, white, beige, gold… and RED. The ultimate symbol of beauty, inextricably linked to House’s history and to its grammar of style, red exemplifies the CHANEL’s passion for color. Worn proudly or slipped on like a discreet punctuation mark, it speaks volumes about the power and freedom— of movement and of thought—that Gabrielle Chanel wanted to give women when she created her first lipstick in 1924.