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JAKARTA – April 2022 – Tory Burch celebrates T Monogram with a special installation at its Senayan City store from 4 April – 15 May 2022. The installation features the latest arrivals of Tory Burch Spring Summer 2022.
Continuing the success of the brand’s signature T Monogram – a classic pattern inspired by traditional quilting – Tory Buch launches its “A Window Into Our World” campaign. The T Monogram collection goes on an imagined journey to destinations that influenced this iconic design, from Marrakesh, Shanghai, and Amalfi to Valley Forge, the beautiful Pennsylvania countryside where Tory grew up.
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Tory Burch, Executive Chairman and Chief Creative Officer of Tory Burch LLC and Founder of the Tory Burch Foundation said: “Our T Monogram Jacquard reminds me of the cross-stitch patterns on Pennsylvania Dutch quilts I loved growing up. The geometry, hard work, and artistry.”
The T Monogram honors Tory Burch’s distinctive logo and history. When Tory launched the brand, she created a logo that was a design element: A classic serif T and its mirror image encased in a circle, inspired by the geometry of Maroccan architecture and interiors by David Hicks. Using digital collage and bold colors, the graphic T Monogram campaign reflects the artisanal allure and timelessness of the brand’s logo.
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During the event, the stories of four iconic destinations that inspire the collection were represented by tea selections specially curated and mixed for the event. Moroccan Almond Date Milk Tea, Amalfi-inspired Lemon mocktail, Valley Forge Apple tea, and Shanghai Floral Tea are presented to the guests.
About Tory Burch
Founded in 2004 in New York City, Tory Burch is an American luxury brand known for
beautiful, timeless pieces and rich storytelling that evokes optimism and joy. Tory is a
fashion designer who draws inspiration from her parents’ effortless style, the worlds of travel, art and interiors, and women globally. The collections include ready-to-wear,
handbags, footwear, accessories, jewelry, home and beauty. Empowering women is the company’s guiding principle, underpinning the design philosophy and company culture, and driving the work of the Tory Burch Foundation.
Media contact
Alvina Azaria
[email protected]/ 08158827279
