On 27 August 2019, premium US fashion and lifestyle brand Tory Burch has opened its brand new flagship boutique in Indonesia. Located at Senayan City Mall, Jakarta, this is the fourth and the largest Tory Burch Boutique in Indonesia. The opening of the flagship boutique followed the success of the boutiques in Plaza Senayan, Jakarta (2014), Pacific Place, Jakarta (2017), and Tunjungan Plaza, Surabaya (2018).
Situated on the Ground Floor of Senayan City, the 288 square meters boutique will offer a wide range of products, from ready to wear, shoes, bags, accessories, watches, sunglasses, to jewelries. And committed with the signature Tory Burch design details, the store’s facade is distinguished by a green awning and orange lacquer doors. In keeping with all the brand’s boutiques, the interior has an inviting, residential feel, drawing inspiration from Tory’s home. Wooden floors, oak panel walls and subtle brass details offer a neutral backdrop for a sophisticated mix of furnishings in a vibrant palette, including Turkish style fabrics on the sofa.
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With Senayan City Mall strategically positioned in South Jakarta, in the middle of Jakarta’s business district, office buildings, schools, hotels and upscale residential area, one couldn’t think of better location to open a new retail store.
Tory Burch in Indonesia is operating under Time International.