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Song Yuqi, TORY BURCH brand ambassador for handbags and shoes, fronts the pre-fall 2025 campaign

Tory Burch launches its latest pre-fall 2025 campaign featuring Song Yuqi, the multi-talented K-Pop sensation and the house’s brand ambassador for handbags and shoes, in a vibrant sun-kissed setting, where every relaxing move and gesture accentuates her charisma and distinctive beauty.

Romy is lightweight and spacious enough to carry everything you need. Crafted in pebbled leather with a gently gathered silhouette, its supple material and minimal hardware embody quiet luxury.

Song Yuqi shines in her picks from the pre-fall 2025 edits, highlighting precise, tailored silhouettes and summery palettes. The T Monogram bucket bag is trimmed with fine leather and paired with a top handle and a removable crossbody strap for elegance, tactility and versatility. The Kira backpack appears in a luxurious Italian Nappa leather, while an adjustable shoulder strap allows multiple carryings. Kira Sport Sandals retains its practical contour with a new texture that echoes the carefree spirit of this season.

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