Fundraising project for Hospital Spallanzani in Rome
#ValentinoEmpathy is conceived from the deliberation of the Valentino Creative Director, Pierpaolo Piccioli, as the result of the experience of all living in a new world during the period of social distancing.
Pierpaolo Piccioli with his vision as a fashion designer wants to express dreams and inclusivity through his collections. His belief is that although we are missing the human touch, we are always connected through empathy, as we are all made of emotions. We have become stronger through the connections within our own community. We are human beings full of energies and these energies are causing changes, positive ones.
To preserve and to continue to sustain the Valentino values, the Creative Director imagines a special project based on empathy: one emotion that is unable to disappear with social distancing. A celebration of society as it is, with no place, boundaries or categories. From this assumption, the new Women’s and Men’s Fall/Winter 2020-21 Advertising Campaign comes to life.
The exclusive cast of the #ValentinoEmpathy Campaign includes at the moment a panel of worldwide acclaimed artists, models and Maison’s friends of the house and more to come: Adut Akech, Anwar Hadid, Christy Turlington, Ellery Walker Harper, Ghali, Gwyneth Paltrow, James Turlington, Janet Mock, Laetitia Casta, Laura Dern, Leon Dame, Liu Wen, Mariacarla Boscono, Mustafa the Poet, Naomi Campbell, Rafferty Law, Rossy de Palma, Rula Jebreal, Shu Qi, Tali Lennox, Tang Yan and Vittoria Ceretti.
The Advertising Campaign will be shot in the place where the artists are living this difficult moment with their beloved ones. All talents will be wearing a look from the Valentino Fall/Winter 2020-21 collection. The outcome will be a different seasonal advertising campaign: it will be a collection of Portraits. The portraits will be taken by somebody with whom they are sharing this difficult moment. All “photographers” will be credited with the relationship that the talent has with them.
