A JOURNEY BACK TO THE HOME OF ZEGNA’S VALUES WITH GLOBAL AMBASSADORS MADS MIKKELSEN AND WU LEI
5th September 2024 — The global leader in luxury menswear, ZEGNA unveils its Fall Winter 2024 campaign, featuring Global Ambassadors Mads Mikkelsen and Wu Lei as they reconnect with nature and explore the serene surroundings of Oasi Zegna – the heart of the brand, living legacy of the Founder, Ermenegildo Zegna, and a place where ZEGNA’s values are not only celebrated but embodied.
As winter brings its vibrant hues to the land, ZEGNA returns home – both physically and emotionally – to draw inspiration and strengthen its connection to nature. Captured within the breathtaking landscape of the Italian Alps, ZEGNA’s FW24 campaign epitomises the luxury of disconnection, showcasing the comfort and sophistication of the Oasi Cashmere collection. The campaign also highlights the significance of the 232 Road brand mark, a tribute to the iconic 232 Road in Oasi Zegna that has defined ZEGNA’s values and ideas for more than 110 years. Each piece in the collection is a testament to ZEGNA’s commitment to excellence and the harmonious relationship between humankind and the natural world.
The artistic direction of Alessandro Sartori is also evident in every piece, from the tone-on-tone styles to the refined, contemporary aesthetics that cater to diverse demographics. This season, ZEGNA introduces new icons, including “Il Conte” jacket and the Triple Stitch Monte shoe – items that reflect luxury perceived as leisure, encouraging a slower pace of life and a deeper connection with the present. Crafted from ZEGNA’s exclusive fabrics with meticulous attention to detail, they offer unparalleled comfort, cosiness, and protection against the elements.
Meaning ‘Count’ in Italian, “Il Conte” jacket symbolises the legacy and values that define ZEGNA today. This garment is a clear homage to the Founder, who was bestowed the noble title of Count of Monte Rubello for the legacy he created as an entrepreneur, philanthropist and businessman. Centrepiece of the Oasi Cashmere collection, “Il Conte” jacket is the perfect staple for the modern wardrobe. Alongside this piece, the Triple Stitch Monte shoe provides the ideal blend of elegance and functionality. Both items, crafted from Oasi Cashmere and other luxurious materials, ensure a sophisticated and elevated take on the Luxury Leisurewear collection.
As ZEGNA embraces winter, discover the unrivalled benefits of wearing Oasi Cashmere and “Il Conte” jacket. Experience the ultimate in comfort and cosiness with layers that provide warmth and sophistication. Elevate your everyday lifestyle with pieces that are not only functional but also a testament to ZEGNA’s legacy of quality and craftsmanship.
The campaign has been globally celebrated in the heart of New York City on 4th September with a new chapter of “VILLA ZEGNA”: ZEGNA’s visionary concept and novel approach to engaging with its clientele.
Inspired by the original house of ZEGNA’s Founder, “VILLA ZEGNA” allows select guests to explore the world of ZEGNA in a multisensory journey, through private experiences that enable them to create emotional connections to the brand. During this week, ZEGNA will host exclusive breakfasts, lunches, dinners and talks to honour “VILLA ZEGNA” and Ermenegildo Zegna’s trip to NYC in 1938. Bringing together the brand’s closest friends, opinion leaders, innovators, celebrities, top customers, tastemakers and press to celebrate this exciting moment, there will be a special emphasis on the legendary myth of the Founder.
